Stuff White People Like Bought by Target
March 31, 2008 by clander
MINNEAPOLIS, MN (PR Newswire) – The Target Corporation (TGT) has purchased the popular blog “Stuff White People Like” (http://stuffwhitepeoplelike.wordpress.com).
Starting April 1st, 2008 the nation’s second largest retailer will use the site as a promotional tool.
“We are thrilled at the opportunity,” says Ennis Blentic, Senior VP of Marketing at Target. “It’s a great chance for us to connect with some of our most valued customers and let them know about our great product line for 2008 and beyond.”
The company plans to have the regular writers do one post per week with the rest of the week devoted to posts that inform and educate customers about Target products.
The first campaign to be featured on the site will be for Target’s new line of Fresh Organic foods called “Tanner Farms.”
The brand new product line promises to deliver top quality organic vegetables, fruit, meat, organic cereal, chocolate, bread, and pasta to every Target store throughout the United States.
“We feel as though our customers would be better served if we offered a full organic grocery option in all of our locations,” says Blentic. “We can’t think of a better way to promote than through this amazing viral blog. We are also hoping to add user generated content where people can send stories, videos, and art about how they use Target organic foods in their daily lives.”
Blog founders Christian Lander and Myles Valentin will be retained as consultants.
“I’m really happy to be working with Target,” says Lander. “I think this is a great partnership and a true step forward in the future of advertising.”
“White people love Target!” joked Valentin. “But in all seriousness, we could not have selected a better corporate partner. I think Target’s new organic line will really change the way that people eat and shop.”
Regular readers of the site will be offered free shipping on their next order at Target.com with the code “STUFFWHITEPEOPLELIKE.”
About Target
Minneapolis-based Target serves guests at 1,613 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items.
Update: White People enjoy April Fools
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Stuff White People Don’t Like…sellouts!
FYI: A SMOKING GUN? (This is not a spoof. Check it out.)
On January 14, 2008, Target Corporation distributed a News Release titled “Target [owned] Archer Farms Food Brand Eliminates Added Trans Fats.” There are many interesting parallels between the text of the April 1 SWPL Entry under discussion and the text of the January 14 Target News Release.
SWPL: The first campaign to be featured on the site will be for Target’s new line of Fresh Organic foods called “Tanner Farms.”
Target: In 2006, Target expanded its Archer Farms brand to include affordable organic food products.
SWPL: The brand new product line promises to deliver top quality organic… [food] to every Target store throughout the United States,
Target: Target (R) announced today that every product in its premium owned food brand, Archer Farms, contains zero grams of added trans fat. Available exclusively at Target…stores across the country…
SWPL: …top quality organic vegetables, fruit, meat, organic cereal, chocolate, bread, and pasta…”our customers would be better served if we offered a full organic grocery option…,” says Blentic (sic)
Target: Created with the finest ingredients, the Archer Farms food collection provides guests with everything from elegant hors d’oeurves and gourmet spreads , to European-style baked goods and meals-on-the-go.
SWPL: About Target: Minneapolis-based Target serves guests etc. [the 67-word statement constitutes about 20% of the entry and quotes word-for-word the "About Target" statement that appears at the bottom of the official News Release. No citation is given.]
Target: About Target:…ditto.
Conclusion: The perfect irony of the April Fools joke is that it is both a joke and EXACTLY what it seems to mock, a promotion and advertisement for Target retail stores. The registered trademark (The Bullseye Design and Target) and the official “About Target” statement could not have been used on SWPL without corporate permission and approval, probably under a contractual arrangement with Christian Lander Et. Al.. Whether money exchanged hands or not -Target donates to local communities- one fact seems certain. SWPL is being positioned in the mainstream commercial marketplace to make…MONEY! SWPL: “Starting April 1st, 2008 the nation’s second largest retailer will use the site as a promotional tool.” That’s no joke.
if this is an april fool jokes, then this one is the first one i’ve fallen for…if its not…then we’re screwed….
April Fool’s.
Target has well over 2,000 stores and warehouses nationwide.
AND their “Archer Farms” products already have an organic subset.
This is ridiculous.
yessss! I was hoping this was a joke. I forgot what day it was!
Go to any Fortune 500 corporate website, search for “diversity” and try not to faint when you see the millions of dollars spent by America’s most prestigious companies on various trainings, workshops, diversity personnel development and recruitment.
Corporations are increasingly likely to err on the side of diversity (i.e. anti-white discrimination) after costly payments in bias lawsuits.
What Target should do is read the new study authored by Massachusetts Institute of Technology Sloan School of Management Professor Thomas A Kochan. It found that neither a diverse workforce nor repeated diversity training sessions do anything to improve corporate performance, or to create a more harmonious work force.
The five-year study noted that diversity is an $8 billion industry for the consulting firms that cater to it. Nice work if you can get it!
Are april fool’s jokes stuff that white people like?
APRIL FOOL!
This has to be an April Fool’s Day joke. If Target takes over, i’ll have to unsubscribe. I’ve had enough ads from them.
At first I was so sad, till the other repliers reminded me of the date. Whew!
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