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Archive for the ‘Products’ Category

#96 New Balance Shoes

Because white tastes in shoes can change so quickly, it’s not recommended that you ever talk to a white person about shoes. Over the years they have embraced (and eventually disowned) Uggs, Birkenstocks, Earth Shoes, and most recently Crocs. If it’s popular, the chances are that the clock is ticking down to it’s imminent doom. One mention of your affinity for selected footwear could undo all of your hard work.

There is, however, one exception: New Balance running shoes. All white people own a pair! Seriously, next time you are at a casual party where guests are encouraged to take off their shoes take a look by the door at the veritable rainbow of New Balance sneakers.

But why do white people love them so uniformly? It is pretty simple really. A few years ago it came out that Nike (and other manufacturers) were producing their shoes in Asian sweatshops and then selling them for a very high profit margin. White people were outraged, they generally prefer that children in developing nations first finish high school before working in shoe-producing sweatshops. Otherwise they might look foolish when their co-workers are talking about Catcher in the Rye.

This enormous guilt over child labor meant that white people started to stop wearing Nike shoes. Subsequently they were left to find a company that used fair labor practices to make shoes for the sports that they loved most: jogging, hiking, cross-country running, marathons, walking and being seen in retro-sneakers.

With factories in New England (include three in Maine!) and an extensive lineup of shoes that were meant only for running, New Balance was in the ideal position to both produce and distribute a product to the lucrative markets of white people conveniently located in the region. They quickly spread nationally and joined outdoor performance clothes as an essential part of the white uniform.

When you meet a person wearing New Balance shoes it is a good idea to ask them about the marathon for which they are inevitably training. If they say “I’m not training for a marathon,” this is a good opportunity to raise your status by saying “oh, I thought only runners wore those. My running club all wear New Balance except for a few jerks who won’t shut up about Asics. I’m still a bit sore from the 10k run this morning.”

This is an extremely effective move since white people who jog are generally viewed as being better than white people who don’t. Although perhaps it’s more accurately stated that white people who jog feel the need to constantly prove they are better than white people who don’t.

Note: It is considered a legendary white male move to play basketball in a pair of New Balance. Lots of layups.

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2256034027_f48985d435.jpgAs white people get older, they like to make clear boundaries between their professional and personal lives. They don’t mind talking about their personal life at work, but they hate talking about their work life when they are enjoying a weekend or vacation. But with blackberries and laptops, white people could be working anywhere, at any time. So how do you know when they are off the clock? It’s easy, check their clothes.

When white people aren’t working, they generally like to wear Outdoor Performance Clothes. The top suppliers of these garments and accessories include North Face, REI, Mountain Equipment Co-Op, Columbia Sportswear, and Patagonia.

When you see white people wearing these, it is important that you do not discuss business matters.  Instead you should say things like “where did you get that fleece?” and “what’s that thing holding your keys to your shorts?”  White people will be more than happy to talk to you about their sustainably produced possessions.

The main reason why white people like these clothes is that it allows them to believe that at any moment they could find themselves with a Thule rack on top of their car headed to a national park. It could be 4:00 p.m. on a Saturday when they might  get a call “hey man, you know what we need to do? Kayak then camping, right now. I’m on my way to get you, there is no time to change clothes.”

Though it is unlikely that they will receive this call, White people hate the idea of missing an opportunity to enjoy outdoor activities because they weren’t wearing the right clothes.

If you plan on spending  part of your weekend with a white person, it is strongly recommended that you purchase a jacket or some sort of “high performance” t-shirt, which is like a regular shirt but just a lot more expensive.

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#84 T-Shirts

tshirt3.jpgMany people and cultures view t-shirts as a simple piece of apparel that can be acquired cheaply and worn in casual situations. For white people, it’s never that easy. The t-shirt is one of the most complex and expressive items in their entire wardrobe.

Your choice of casualwear says a lot about you, and there are stringent rules and hierarchies associated with T-shirts that you must know before venturing into any white-dominated social situations.

T-shirts fall into three categories: vintage, new, and unacceptable, with the latter category compromising the bulk of the world’s supply. Within each category lies another, more precise subset of rules and rankings. Make no mistake, this is complicated.

The most prized t-shirt category is vintage. As shown earlier, white people need authenticity like they need oxygen and to have an original vintage t-shirt from the 1970s or 1980s is a very powerful social status symbol. The ideal shirt will have a funny logo, a year attached to it, and will be as thin as rice paper. In the event that two white people have shirts that meet this criteria, the superior ranking is given to the person who paid the least for the shirt. Acquiring a shirt at a vintage clothing store is seen as less respectable than sorting through racks at the Goodwill.

The second category of t-shirt is new and there really are only two options. The first is American Apparel, a company that constantly reminds you it is based in downtown Los Angeles. They are considered an acceptable white company since they produce things that are very simple, but also very expensive. The second acceptable new shirt is Threadless. This Chicago-based company produces artistic and funny t-shirts that are acceptable for concerts, Whole Foods and 80s night. White people like these shirts so much because they are designed by white people, for white people. Sort of like a white FUBU.

Finally, and perhaps the most important to be aware of, is the unacceptable category of t-shirts. There are a few simple rules to follow in order to avoid wearing the wrong t-shirt. First, if it’s made of a stiff, thick cotton, throw it in the garbage immediately. White people t-shirts must be made of the softest, finest organic cotton. This is law. Unless it is vintage, the shirt cannot be made in a foreign country (unless you can certify its labor conditions). The shirt cannot contain a current sports logo. Shirts with sports logos are acceptable, but they must contain a logo that hasn’t been used in 15 years. Last and not least, it cannot be baggy. Your t-shirt must be tight-fitting for both style and mating purposes.

It is also imperative to understand that faux vintage shirts (“Getting Lucky in Kentucky”) are completely unacceptable. They are beloved by the wrong kind of white people, and must be avoided at all costs.

This information is best applied when you are planning on attending a social gathering. Your t-shirt says a lot about you, and if it’s the right kind of shirt it will set white people at ease. Also, asking a white person “where did you get that shirt?” will allow them to tell you a detailed story about how they acquired it. This will enable them to assert why their shirt has a higher ranking than yours and they won’t view you as a threat.

Never underestimate the importance of t-shirts to white culture. It is an essential tool in determining the social rank, desirability, and value of a white person.

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#79 Modern Furniture

When white people envision their dream home, a key part of the fantasy involves a least one piece of furniture designed by a famous architect from the 1930s.

Architects like Mies van der Rohe and Le Corbusier designed iconic modern furniture that has inspired virtually everything made by Ikea and Design Within Reach, both of which are key suppliers of furniture to white people.

But as with all things, white people will do whatever it takes to secure authenticity including paying thousands of dollars for a small piece of furniture.

If they are able to acquire this prized furniture, they will forever refer to it only by the designers name. “I spend hours in the van der Rohe, just looking through these beautiful books of his work.”

Referring to a white person’s expensive chair as a ‘chair’ is considered poor form and will likely result in a loss of trust and/or respect.

The best strategy  for avoiding this faux pas is to look for the most uncomfortable chair in a white person’s home and ask “who designed that?” If they say “Ikea” or “Design within Reach” you can call it a chair, otherwise refer to it only by the name they give you.

It should also be noted that many white people are unable to acquire this furniture, but that does not mean you cannot use this information to your advantage.

In situations where you need to improve your connection with a white person, just mention how you hope to be successful enough to one day afford an original piece of furniture by <insert obscurely named architect>. If they have heard of the designer they will nod in agreement, if they have not, they will also nod in agreement and make a note to look it up later.

In either case, your status will rise.

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#64 Recycling

Recycling is a part of a larger theme of stuff white people like: saving the earth without having to do that much.

Recycling is fantastic! You can still buy all the stuff you like (bottled water, beer, wine, organic iced tea, and cans of all varieties) and then when you’re done you just put it in a DIFFERENT bin than where you would throw your other garbage. And boom! Environment saved! Everyone feels great, it’s so easy!

This is important because all white feel guilty about producing waste. It doesn’t stop them from doing it, but they feel guilty about it. Deep down, they believe they should be like the Native Americans and use every part of the product or beast they have consumed. Though for many white people, this simply means putting plastic bags into a special drawer where they will accumulate until they are eventually used to carry some gym clothes or bathing suit. Ultimately this drawer will get full and only be emptied when the person moves to a new house. Advanced white recyclers will uses these grocery bags as garbage bags.

If you are in a situation where a white person produces an empty bottle, watch their actions. They will first say “where’s the recycling?” If you say “we don’t recycle,” prepare for some awkwardness. They will make a move to throw the bottle away, they will hesitate, and then ultimately throw the bottle away. But after they return look in their eyes. All they can see is the bottle lasting forever in a landfill, trapping small animals. It will eat at them for days, at this point you should say “I’m just kidding, the recycling is under the sink. Can you fish out that bottle?” And they will do it 100% of the time!

The best advice is that if you plan to deal with white people on regular basis either start recycling or purchase a large blue bin so that they can believe they are recycling.

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#49 Vintage

The love affair between white people and old stuff literally goes back for hundreds of years. In the older days, it was almost exclusively contained within the realm of furniture. While white people still love antiques, they don’t always fit so well with a modern lifestyle and kitchen.

Beginning in their late teens, white people begin an obsession with finding cool vintage clothing at local thrift shops and Goodwills. Making purchases at these locations address a number of white person needs.

First, it allows them to say “oh, this? I got this shirt at Goodwill for $3.” This statement focuses the attention on the shirt, taking attention away from the $350 jeans and $200 shoes. The white person can then retain that precious ‘indie’ cred.

Secondly, it allows a white person to have something that other white people don’t. This is an important consideration when trying to determine the worth and ranking of white people.

As white people get older, and the opportunities to wear a “Pittsburgh Special Olympics ’76” T-shirt diminish, they must move their vintage fetish from clothes to furniture and knick knacks. For a post-30 white person, the mention of a ‘vintage stove’ or ‘vintage card catalog” can send their imaginations racing about how to incorporate it into their current home decor.

By having at least one vintage, unique piece of furniture in a room full of Ikea, white people can still tell themselves that they are unique and cooler than their friends.

When you enter a white person’s home, you should immediately search for anything not made by Ikea, Crate and Barrel or Athropologie. Upon finding such an item, you should ask “where did you get that? It’s really cool.” The white person will then tell you a story about how they acquired it, allowing them to feel cool and giving them a reminder about their fantastic taste.

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#40 Apple Products

It is surprising that it took all the way to #40 to call out Apple products. Initially, we were planning for an entire week on Apple products, but that would just be over kill.

Plain and simple, white people don’t just like Apple, they love and need Apple to operate.

On the surface, you would ask yourself, how is that white people love a multi-billion dollar company with manufacturing plants in China, mass production, and that contributes to global pollution through the manufacture of consumer electronic devices?

Simple answer: Apple products tell the world you are creative and unique. They are an exclusive product line only used by every white college student, designer, writer, English teacher, and hipster on the planet.

You see, a long time ago Apple’s were super popular among layout artists and graphic designers. Then Apple released Final Cut Pro and became the standard for film editors. As a result, lots of creative industries used Apple computers instead of PCs. Eventually, people started making the connection, and all of a sudden all white people need to have a Mac.

When you ask white people about Mac’s they will say “oh, it’s so much better than Windows,” “it’s just easier to use,” “they are so cutting edge,” and so forth. What’s amazing is that white people NEED to meet people who use Windows to justify themselves spending an extra $500 for a pretty looking machine.

It is also important that white people are reminded of their creativity, and remember you need a Mac to creatively check email, creatively check websites, and creatively watch DVDs on planes.

White people also need iPods, iPhones, Apple TV, AirPort Express stations, and anything else that Apple will produce. Because you need to express your uniqueness by purchasing everything that a publicly traded company produces.

Apple products also come with stickers. Some people put them on their computer, some people put them on windows, but to take it to the pinnacle of whiteness, you need to put the Apple sticker in the rear window of your Prius, Jetta, BMW, Subaru 4WD Station Wagon or Audi. You then need to drive to a local coffee shop (Starbucks will do in a pinch) and set up your apple for the world to see. Thankfully, the Apple logo on the back will light up! So even in a dark place, people can see how unique and creative you (and the five other people doing the exact same thing) truly are!

Knowledge of Apple products can be useful in a number of social situations. If you see a white person with a Mac, an easy way to approach them is to say “Is that a Powerbook? What OS do you have?” They will happily start talking to you, after the requisite five minutes, you can invite them to an 80s night.

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