Whiter Shades of Pale: The Stuff White People Like, Coast to Coast, from Seattle’s Sweaters to Maine’s Microbrews
If you thought you had white people pegged as Oscar-party-throwing, Prius-driving, Sunday New York Times–reading, self-satisfied latte lovers—you were right. But if you thought diversity was just for other races, then hang on to your eco-friendly tote bags. Veteran white person Christian Lander is back with fascinating new information and advice on dealing with the Caucasian population.
Sure, their indie-band T-shirts, trendy politics, vegan diets, and pop-culture references make them all seem the same. But a closer look reveals that from Austin to Australia, from L.A. to the U.K., indigenous white people are as different from one another as 1 percent rBGH-free milk is different from 2 percent. Where do skinny jeans and bulky sweaters rule? Where is down-market beer the nectar of the hip? If you want to know the places cute girls with bangs and cool guys with beards roam and emo musicians and unpaid interns call home, you’d better switch off the Adult Swim reruns, put down that copy of The Onion, pick up this book, and prepare to see the white.
Available now!
Stuff White People Like: A Guide to the Unique Taste of Millions
They love nothing better than sipping free-trade gourmet coffee, leafing through the Sunday New York Times, and listening to David Sedaris on NPR (ideally all at the same time). Apple products, indie music, food co-ops, and vintage T-shirts make them weak in the knees.
They pretend to be unique, yet somehow they’re all exactly the same, talking abut how they “get” Sarah Silverman’s “subversive” comedy and Wes Anderson’s “droll” films. They are also down with diversity and up on all the best microbrews, breakfast spots, foreign cinema, and authentic sushi. They’re organic, ironic, and do not own TVs.
You know who they are: They’re white people. And they’re here, and you’re gonna have to deal. Fortunately, here’s a book that investigates, explains, and offers advice for finding social success with the Caucasian persuasion. So lose yourself in the ultimate guide (featuring brand-new entries and extras!) to the unbearable whiteness of being.
Available from:
Amazon
Barnes and Noble
Borders
Book Sense
Powell’s
In Canada:
Indigo/Chapters
Amazon.ca
Available as a Digital Download Audiobook
Questions for Christian Lander:
How did you decide to start the Stuff White People Like blog?
My friend Myles Valentin and I were talking over IM about the TV show The Wire. Myles said he didn’t trust any white people who did not watch the show. Somehow we ended up talking about what they were doing instead of watching it and we came up with answers like “yoga,” “plays,” “getting divorced,” and “therapy.” I thought it was a funny idea for a blog and signed up for one at wordpress.com and just started writing.
You have over 30 million hits, did you ever think it would be this popular?
No. I started it with the hopes that maybe 10 of my friends would read it. I never expected it to be read by this many people.
Are you racist against white people?
Not outwardly.
Why do you think some people perceive the blog as racist?
Mostly because it’s fundamentally about stereotypes and people have been conditioned to automatically react to a stereotype as an awful thing. In most cases, they would be right. But this blog is not filled with hateful or negative stereotypes and it’s not meant to incite anger or demean white people.
Is the blog really about race or is it more about money and social status?
It’s partially about race, but it’s fundamentally about class. It’s about a generation and class that values authenticity and credibility more than monetary wealth.
Is “white” a synonym for “bland”?
No! White people have done many spicy things – both good and bad.
Do you consider yourself a comedian or a social critic?
Do I sound like a jerk for saying Comedian?
What are the worst suggestions you’ve received on your blog?
Mayonnaise and “stuffwhitepeoplelike.com”
What thing do white people like the most?
Organic food.
Any advice for people who want to be internet famous?
Don’t try. People can smell desperation, you have to create something that you like and you honestly cannot set out hoping for success – it’s your first step to failure.
Stuff White People Like 
