MINNEAPOLIS, MN (PR Newswire) – The Target Corporation (TGT) has purchased the popular blog “Stuff White People Like” (http://stuffwhitepeoplelike.wordpress.com).
Starting April 1st, 2008 the nation’s second largest retailer will use the site as a promotional tool.
“We are thrilled at the opportunity,” says Ennis Blentic, Senior VP of Marketing at Target. “It’s a great chance for us to connect with some of our most valued customers and let them know about our great product line for 2008 and beyond.”
The company plans to have the regular writers do one post per week with the rest of the week devoted to posts that inform and educate customers about Target products.
The first campaign to be featured on the site will be for Target’s new line of Fresh Organic foods called “Tanner Farms.”
The brand new product line promises to deliver top quality organic vegetables, fruit, meat, organic cereal, chocolate, bread, and pasta to every Target store throughout the United States.
“We feel as though our customers would be better served if we offered a full organic grocery option in all of our locations,” says Blentic. “We can’t think of a better way to promote than through this amazing viral blog. We are also hoping to add user generated content where people can send stories, videos, and art about how they use Target organic foods in their daily lives.”
Blog founders Christian Lander and Myles Valentin will be retained as consultants.
“I’m really happy to be working with Target,” says Lander. “I think this is a great partnership and a true step forward in the future of advertising.”
“White people love Target!” joked Valentin. “But in all seriousness, we could not have selected a better corporate partner. I think Target’s new organic line will really change the way that people eat and shop.”
Regular readers of the site will be offered free shipping on their next order at Target.com with the code “STUFFWHITEPEOPLELIKE.”
Minneapolis-based Target serves guests at 1,613 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items.
Update: White People enjoy April Fools